Maternity Portraits by WCF Photography…

Pregnancy is a unique life experience, a miracle of new life growing inside you and the beauty that it brings. This is your chance to celebrate your pregnancy and have beautiful keepsakes created to remind you of this special time in your life and to share with your child one day. April specializes in creating maternity photography as elegant and timeless keepsakes that are creatively designed and captures your beauty, making April one of the most sought after Cedar Falls maternity photographers.

If you aspire to own elegant and timeless maternity photography that captures the beauty of your pregnancy as timeless keepsakes that you can share with your child one day, call 915-820-8716 or contact us by email to discuss your plans with April.

April’s maternity photography session is a 90-minute in-studio pregnancy photography session focused on documenting your beauty during pregnancy. Maternity photographer April Melton uses sophisticated studio lighting, custom painted backdrops, and creative techniques and posing to create elegant and timeless pregnancy photography that captures your beauty. Available Monday through Friday, some evenings and weekends. All images and prints are priced and sold separately. Call 915-820-8716 or contact us by email to discuss your pregnancy photography session with April Melton. Click here to schedule a FREE Pre-Portrait Consultation


Why Maternity Photography?

Why not pregnancy photography? Expecting a baby is one of the most exciting times in you life. During other milestones of life, like graduating high school and college, engagement, and marriage, it is common to have professional photographs taken to commemorate the experience. It seems only natural to include maternity photography as well. Besides, you will never look more alive than when you are pregnant. The hormonal changes to your body will make you hair thicker, your complexion may low, and many people share the opinion that there is nothing more beautiful than a pregnant woman.

When to Have Your Pregnancy Photography Taken?

You will want to wait until close to the end of your pregnancy, between 30-37 weeks, for maternity photography to be most effective; after all, the whole point is to capture your belly for posterity. This is especially true if your pregnant state does not show much during your early months of pregnancy.


What to Expect from Your Maternity Photography Session?

Having your pregnancy photography taken while you are pregnant is really no different than any other trip to the photographer. The more natural you look, the better the photos will turn out. You can choose to dress up or dress down. You can even have a tastefully semi-nude or nude shots taken. Click here to schedule a FREE Pre-Portrait Consultation

Maternity Photography Print Packages

Answering the question “How much is a pregnancy photography session?” is kind of like trying to answer “How much is dinner at a fine restaurant?” The answer is that it’s all up to you. There is a nominal session fee, as outlined above; next, you may choose how little or how much you would like to budget toward prints, canvases, wall art or other items. Your investment can be anywhere from just a few hundred dollars to several thousand. But WCF Photography offers print packages to meet every objective and budget so you are sure to walk away from your time spent with some wonderful maternity photos. There is no minimum purchase required for your maternity photography session.

The fine print: The pregnancy photography session fee covers the creative process only and does not include finished art pieces from your maternity photography session. No image files or prints are included in session fees. All images and prints are sold separately. While rescheduling is generally not a problem, all session fees are prepaid and non-refundable. Additional charges may be incurred for travel time and expenses when outside of the Waterloo / Cedar Falls area. Prices are subject to change without notice. Also, it is agreed that rights to exclusive ownership and use of original images is reserved by WCF Photography for display, publicity or otherwise from your maternity photography session. If you do not wish us to use your images, simply let us know prior to your session. Click here to schedule a Pre-Portrait Consultation


Achieve perfect portraits in 7 easy steps!

Our 7-step process to perfect portraits will guarantee portraits that you’ll fall in love with. Only at Waterloo / Cedar Falls Photography will you experience a unique photo shoot that has even the most “un-photogenic*” person feeling at ease in front of the camera.

*WCF Photography believes everyone is photogenic. You are all beautiful people.


(n). the act of making a dream a reality. 

First things first – we’ll get together to plan your session. This plan will include your session location(s), props, outfits/style and how you might want to display your portraits. The planning step is crucial and the easiest way to avoid bad portraits. You will leave our studio confident in knowing exactly where you’re going, what you’re wearing, and that we will be telling your story.

Portrait Session.

Since we have already planned the entire session, you won’t feel awkward, unprepared, or nervous during the photo shoot. Believe it or not, you’ll actually enjoy the experience; 99.999% of our clients have fun on their sessions! Our team has done this a thousand times. You won’t even realize we will be guiding you to get completely natural moments and you will love the way you look.

Still a little skeptical? Don’t be. (Because Photoshop)

All portraits are professionally edited so they look perfect before you view them.  This is an important step along the way. Don’t be tricked by studios that don’t edit their photos before they are presented to you.  Seeing your edited photos shows you a more accurate depiction of the final photo.  This is critical when it comes to the next step and removes the guess work…

Customize your order – in person.

We will get together after the photo shoot and go through the photos you love the most.

Once we have helped you pick your favorites, we will talk through where to best to display your portraits in your home and help you pick the best size and style of wall art for your space.  We understand that purchasing and arranging art isn’t something you do everyday and it may even feel a little daunting. The good news is that arranging portraits IS something we do every day and we would love to answer any of your questions and share with you what we’ve learned over the years. We would also love to show you all of the other various options that enhance your order like albums, books, cards, prints, etc. You will be blown away when you see what we can create together.

Attention to detail.

Now that we have your favorite photos picked out, we’ll send your photos back to our Photoshop wizard for retouch to remove any imperfections. So don’t worry out about the little things, like the wind in your hair. Our Photoshop wizard has 21 years of experience in retouching portraits and he knows exactly how to remove any nonpermanent imperfections to make your skin look flawless but not plastic. You won’t even realize Photoshop has been applied to your skin because you will just looks like your natural, beautiful self.

Professional printing.

Your portraits aren’t just any old photos you can get printed anywhere. We send your photos to our lab that specializes in professionally printing portraits. Your products will be archival (meaning they will last forever) and are guaranteed to be individually hand printed and quality checked. Our lab are masters in printing on a variety of materials, which is crucial as you have a variety of print and display options for your portraits.  These prints reflect the beautiful parts of your life and our goal is for you to leave our studio with a high-quality, finished product

Special Delivery!

We will get together to deliver your portraits that will last a lifetime (and then some!) We can have your portraits shipped directly to you if that’s the most convenient option or if you don’t live in the area. Other options include scheduling a pick up at our studio or we can even come hang your portraits on your walls for you!

We promise that you’ll be just as excited about your portraits the day you pick them up as you will be many years later, after countless compliments from your friends and family.

Rest assured, we will back all of your decisions and guarantee that if you decide the style or size is wrong; you can bring your portrait back and we will reprint it to perfectly match your home.  Our ultimate goal is to make sure you are 100% happy with your photos, forever.   

what our clients are saying…

  • I'm exploring new job and career options and needed a new headshot. In the past, I've too often found headshot sessions to be stressful and ultimately disappointing. With April, though, my photo session was easy, verging on relaxing, and my selection session a few days later was similarly stress free. April has a gift for capturing people as they really are, and I was delighted to end up with a headshot that looks like me, not some overly posed and strainedly smiling stranger, and that conveys my personality. I highly recommend her!

    Jenny Van Cleef
    Jenny Van Cleef
  • My pics came in yesterday and they are fabulous! Thank you so much for everything! .... I wanted to let you know my mom got her picture and LOVES it!

    Shannon Starbuck-Glaser
  • My family and I had a great time at our daughters first photo shoot with April! It was fun and exciting! April was able to capture the most amazing moments and give our family a memory that will be cherished forever! I have no complaints! We will be back for more pictures in the future!

    Emily Woodhouse
    Emily Woodhouse
  • I've never seen a photographer work this well with children. Jordyn's portraits arrived and I just picked them up. April is an amazing photographer and a master at capturing that perfect moment. I've never seen a photographer work this well with children, I would highly recommend her for children portraits! Thank You, Thank You April!!!!

    Jessica Mcvicker Vasquez
    Jessica Mcvicker Vasquez
  • Thank you so much, April. It was a real pleasure working with you. You did a fantastic job.

    Leslie De Leon
    Leslie De Leon
  • Ready to assist on short notice... I recently found myself needing a dependable and experienced photographer in the El Paso area on behalf of a business event there, and after many phone calls found April at El Paso Portraits. She was immediately upbeat, positive and ready to assist on short notice. She told me about her military background and indeed she was early to the job and super well prepared, going beyond the call of duty in terms of the details and proceeded to make a very good impression along the way!!

    Tom Tracy
  • April did a fantastic job. I had a short window and she accommodated my schedule and turned over photos very quickly. I recommend April.

    Cassandra Hernandez Brown
    Cassandra Hernandez Brown City Council, District 3, El Paso, TX
  • Best family portraits we have had in years... We love the photography experience that we shared with April. We were all very tired from an extremely busy day and she immediately made all of us feel relaxed and right at home! Her professionalism coupled with her sincere dedication to incredible customer service resulted in one of the best family portraits we have had in years. We highly recommend her to all families!

    Kimberly McHugh
  • April was AMAZING with my newborn daughter. Sooo very patient. Thank you soooo much for everything!

    Lacey Montes

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