Welcome to WCF Photography…

Life goes so quickly that we often find ourselves wishing we could go back and savor each moment a little more. With memories captured on camera forever, you can.

At WCF Photography, we help you savor all of life’s most precious moments. Our team has crafted and fine-tuned the best 7-step process to perfect portraits to guarantee you’ll love the way you look in your photos. Whether it’s senior pictures, professional headshots, maternity and family portraits, our team knows exactly how to make each session a success. Sometimes you don’t need a reason – just because photos are something our team does every year so we know what it’s like to be on the other end of the camera.

Getting started is so easy – just give us a call so we can sit down and start personalizing your session. Our goal is simple: you deserve to feel confident and successful during the whole experience – let us eliminate the stress of hoping you’ll have photos that are reflective of who you are.

Let your photos be little reminders of how beautiful the life you’ve created is!

We’re so excited to work together! Contact us today to get started.

Glamour Portrait of Woman leaning on prop


Let’s schedule a free consultation and we can begin to plan! Each session is personalized and we want to answer all of your questions.


If history tells us anything, it’s that people who have a plan are more successful than those who don’t. We will walk you through our 7-step process to perfect portraits.


Adorn your walls, create an album, and send out prints to your friends and family. Display your pictures anywhere to be reminded of how beautiful your life is.

Achieve perfect portraits in 7 easy steps!

Our 7-step process to perfect portraits will guarantee portraits that you’ll fall in love with. Only at Waterloo / Cedar Falls Photography will you experience a unique photo shoot that has even the most “un-photogenic*” person feeling at ease in front of the camera.

*WCF Photography believes everyone is photogenic. You are all beautiful people.


(n). the act of making a dream a reality. 

First things first – we’ll get together to plan your session. This plan will include your session location(s), props, outfits/style and how you might want to display your portraits. The planning step is crucial and the easiest way to avoid bad portraits. You will leave our studio confident in knowing exactly where you’re going, what you’re wearing, and that we will be telling your story.

Portrait Session.

Since we have already planned the entire session, you won’t feel awkward, unprepared, or nervous during the photo shoot. Believe it or not, you’ll actually enjoy the experience; 99.999% of our clients have fun on their sessions! Our team has done this a thousand times. You won’t even realize we will be guiding you to get completely natural moments and you will love the way you look.

Still a little skeptical? Don’t be. (Because Photoshop)

All portraits are professionally edited so they look perfect before you view them.  This is an important step along the way. Don’t be tricked by studios that don’t edit their photos before they are presented to you.  Seeing your edited photos shows you a more accurate depiction of the final photo.  This is critical when it comes to the next step and removes the guess work…

Customize your order – in person.

We will get together after the photo shoot and go through the photos you love the most.

Once we have helped you pick your favorites, we will talk through where to best to display your portraits in your home and help you pick the best size and style of wall art for your space.  We understand that purchasing and arranging art isn’t something you do everyday and it may even feel a little daunting. The good news is that arranging portraits IS something we do every day and we would love to answer any of your questions and share with you what we’ve learned over the years. We would also love to show you all of the other various options that enhance your order like albums, books, cards, prints, etc. You will be blown away when you see what we can create together.

Attention to detail.

Now that we have your favorite photos picked out, we’ll send your photos back to our Photoshop wizard for retouch to remove any imperfections. So don’t worry out about the little things, like the wind in your hair. Our Photoshop wizard has 21 years of experience in retouching portraits and he knows exactly how to remove any nonpermanent imperfections to make your skin look flawless but not plastic. You won’t even realize Photoshop has been applied to your skin because you will just looks like your natural, beautiful self.

Professional printing.

Your portraits aren’t just any old photos you can get printed anywhere. We send your photos to our lab that specializes in professionally printing portraits. Your products will be archival (meaning they will last forever) and are guaranteed to be individually hand printed and quality checked. Our lab are masters in printing on a variety of materials, which is crucial as you have a variety of print and display options for your portraits.  These prints reflect the beautiful parts of your life and our goal is for you to leave our studio with a high-quality, finished product

Special Delivery!

We will get together to deliver your portraits that will last a lifetime (and then some!) We can have your portraits shipped directly to you if that’s the most convenient option or if you don’t live in the area. Other options include scheduling a pick up at our studio or we can even come hang your portraits on your walls for you!

We promise that you’ll be just as excited about your portraits the day you pick them up as you will be many years later, after countless compliments from your friends and family.

Rest assured, we will back all of your decisions and guarantee that if you decide the style or size is wrong; you can bring your portrait back and we will reprint it to perfectly match your home.  Our ultimate goal is to make sure you are 100% happy with your photos, forever.   


Let’s Chat!

No Cost, No Risk

Waterloo Cedar Falls Custom Photography & Portraits as Unique as You

Beautiful Maternity Portraits
Our sessions are tailored to your needs
Family Portraits
Heartwarming photos of you with your kids aren't frivolous - they're a necessity.
You're too indispensible to be omitted from their childhood memories.
Beautiful Maternity Portraits
Our sessions are tailored to your needs

what our clients are saying…

  • I'm exploring new job and career options and needed a new headshot. In the past, I've too often found headshot sessions to be stressful and ultimately disappointing. With April, though, my photo session was easy, verging on relaxing, and my selection session a few days later was similarly stress free. April has a gift for capturing people as they really are, and I was delighted to end up with a headshot that looks like me, not some overly posed and strainedly smiling stranger, and that conveys my personality. I highly recommend her!

    Jenny Van Cleef
    Jenny Van Cleef
  • My pics came in yesterday and they are fabulous! Thank you so much for everything! .... I wanted to let you know my mom got her picture and LOVES it!

    Shannon Starbuck-Glaser
  • My family and I had a great time at our daughters first photo shoot with April! It was fun and exciting! April was able to capture the most amazing moments and give our family a memory that will be cherished forever! I have no complaints! We will be back for more pictures in the future!

    Emily Woodhouse
    Emily Woodhouse
  • I've never seen a photographer work this well with children. Jordyn's portraits arrived and I just picked them up. April is an amazing photographer and a master at capturing that perfect moment. I've never seen a photographer work this well with children, I would highly recommend her for children portraits! Thank You, Thank You April!!!!

    Jessica Mcvicker Vasquez
    Jessica Mcvicker Vasquez
  • Thank you so much, April. It was a real pleasure working with you. You did a fantastic job.

    Leslie De Leon
    Leslie De Leon
  • Ready to assist on short notice... I recently found myself needing a dependable and experienced photographer in the El Paso area on behalf of a business event there, and after many phone calls found April at El Paso Portraits. She was immediately upbeat, positive and ready to assist on short notice. She told me about her military background and indeed she was early to the job and super well prepared, going beyond the call of duty in terms of the details and proceeded to make a very good impression along the way!!

    Tom Tracy
  • April did a fantastic job. I had a short window and she accommodated my schedule and turned over photos very quickly. I recommend April.

    Cassandra Hernandez Brown
    Cassandra Hernandez Brown City Council, District 3, El Paso, TX
  • Best family portraits we have had in years... We love the photography experience that we shared with April. We were all very tired from an extremely busy day and she immediately made all of us feel relaxed and right at home! Her professionalism coupled with her sincere dedication to incredible customer service resulted in one of the best family portraits we have had in years. We highly recommend her to all families!

    Kimberly McHugh
  • April was AMAZING with my newborn daughter. Sooo very patient. Thank you soooo much for everything!

    Lacey Montes
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